Separates users into groups of data according to which marketing program generated the referral and displays data for each group. This key feature is provided within ClickTracks by 'tagging' visitors based on a common criteria, for example the referring domain. The tagged visitors are highlighted all the way through the site - no matter how deep they click. A marketing program that generates 1% clickthrough is great - but what happens after they touch the landing page ? With ClickTracks you'd know the answer to that within 5 minutes. Tagging is powerful and deep, and deserves a closer look either through a self-paced demo, or through one of our scheduled interactive tutorials.

Presents Information, in context. User behavior is almost impossible to understand without context. The unique view ClickTracks provides is a very powerful method to convey ideas to team members and executives about what works and what doesn't. Sharing this information from ClickTracks is made simple by printing reports to either a physical printer or to a .pdf file.

Ad-hoc questions are instantly answered. Web analytics is complex, especially because often 'you don't know what you don't know'. Asking the right question of your tools is a big chunk of the problem. So you potentially waste time writing complex database reports and filters and you wait a day or two for that data to run through. If that experiment yields no useful data, you've wasted a lot of time. With ClickTracks you can run these ad-hoc queries any time and get the results in seconds, without touching a database.

Broad view of exactly what visitors do helps you solve problems such as navigation structure. The site transaction database might be able to track all incoming google referrals, and tell you how many $ they spend. Only ClickTracks can help you understand all the steps the customer must make between these two points, and why they might fail.

Press/Awards

Voted "Best Website Analysis Tool" by ClickZ Readers